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Whether written or drawn, the graphic sign is a convention, a fundamental particle tethered to a meaning.
Among the graphic signs, the typographic characters are the imperturbable custodians of meaning and therefore, irresistible subjects for a concept agency like io adv. The quality of a typeface, its style, become the object of the agency's investigation and 7 famous fonts pass into the hands of the digital artist Cristian Girotto, becoming a living material and territory for new possibilities.
7 letters, 7 typographic styles, 7 anthropomorphic figures come together to compose the words "Graphic" in a tribute to the Turin Graphic Days and give meaning to the Types project, a capital display that combines speculation and technical mastery, style and character, writing and drawing. An intentionally "graphic" exhibition, in the most crude and explicit meaning of the term.
Tra i segni grafici, i caratteri sono gli imperturbabili custodi del senso e dunque, soggetti irresistibili per un’agenzia di concetto come io adv. La qualità di un carattere, il suo stile, diventano oggetto d’indagine dell’agenzia e 7 celebri font passano nelle mani del digital artist Cristian Girotto, diventando materia viva e territorio di nuove possibilità.
7 lettere, 7 stili tipografici, 7 figure antropomorfe si uniscono a comporre la scritta “Graphic” in un tributo ai Torino Graphic Days e danno senso al progetto Types, un’esposizione maiuscola che unisce speculazione e maestria tecnica, stile e carattere, scrittura e disegno. Una mostra volutamente “graphic”, nell’accezione più cruda ed esplicita del termine.
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Georgia
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Rockwell
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Perpetua
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American Typewriter
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Helvetica
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Impact
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Comic Sans
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